Indlela eya kwi-Super Bowl ngoku ifakwe kunye neFritos

Ibhalwe ngu umhleli

Njengoko ixesha lokudlala liqalisa kule mpelaveki, iibrendi zeFrito-Lay kunye nePepsiCo Beverage zibambisene “neNdlela eya kwiSuper Bowl,” iphulo elithatha abalandeli kuhambo olukhokelela kwiSuper Bowl LVI ngoncedo lweentshatsheli ezintlanu ezithandekayo zeSuper Bowl: UPeyton Manning, uEli Manning, uJerome Bettis, uVictor Cruz kunye noTerry Bradshaw.

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Eli phulo lelokugqibela kubudlelwane obuneminyaka engamashumi eminyaka ubudala kunye ne-NFL kunye ne-Super Bowl, kwaye lelinye lawona maxesha angcono onyaka wokubhiyozela i-snack ye-Frito-Lay emnandi, epholileyo, ehlaziyayo ye-PepsiCo.

"I-PepsiCo iyafana namava okubukela umdlalo, kwaye akukho nkampani inokuthi idibanise i-snacks kunye neziselo kwiphakheji epheleleyo ye-NFL," watsho uGreg Lyons, i-SVP kunye neGosa eliyiNtloko leNtengiso, i-PepsiCo Beverages North America. Siyazi ukuba iipesenti ezingama-90 zamakhaya ziyakonwabela ukutya okutyiwayo kunye neziselo kunye ngeCawe yeSuper Bowl, kodwa kulo nyaka, siqala uhambo oluya e-LA kwangethuba ngezinye zeempawu esizithandayo.

“Besifuna ukuqala isizini yemidlalo yolonwabo ngendlela evuyisayo, evuyisayo, ke ngoko sinabadlali abadumileyo kunye neempawu ezidumileyo kwiphulo elizele lulonwabo,” uRachel Ferdinando, iSVP kunye neGosa eliyiNtloko leNtengiso, uFrito-Lay kuMntla Melika. Ukusukela ekuqaleni kohambo oluya emhadini wokumisa endleleni, uhambo lukhuthazwa zezona zinto zilungileyo zokutya kunye neziselo - iintandokazi zosuku lomdlalo ezinokuthi zihanjiswe nguPepsiCo kuphela.

"Indlela eya kwi-Super Bowl" ifumana abalandeli kwibhasi!

Kurhwebo, iMannings idityaniswe nguBettis kunye noCruz, njengoko uJerome “Ibhasi” Bettis eququzelela ibhasi yokwenyani ukuze athathe iintshatsheli zeSuper Bowl zibuyele kuMdlalo oMkhulu – kwaye, njengoko unokucinga, kulandela imigibe. Ukusuka ekubetheni indlela enesiqingatha sendlu ebethelelwe ebhasini ukuya kwingoma yokuqala ka-Olivia Rodrigo ethi 'good 4 u' ukuya eBradshaw ejoyina uhambo "kwisitulo esikhethekileyo" ngenxa yakhe, indawo ibonisa ubuhlobo. oko kunokwenzeka xa usonwabela ibhola ekhatywayo – kunye nokutya okuthandayo kunye neziselo. Eli phulo liyaqala namhlanje kwaye liza kudlala ngokwedijithali nakumabonakude ukusuka kwi-Super Wild Card Weekend ukuya kutsho kwiCawe yobuNtshatsheli.

“Olu rhwebo lunayo yonke into – amakhonkco ali-10 eSuper Bowl adityanisiweyo phakathi kwabadlali, ezona ziselo zibalaseleyo zosuku lomdlalo kunye nokutya okutyiwayo okuvela kwi-PepsiCo Beverages kunye neFrito-Lay, kwaye ngokuqinisekileyo ndiye ndasebenza kunye nomntakwethu,” utshilo u-Eli Manning. “Ixesha lasemva kwesizini lihlala lilixesha elinika umdla enyakeni kwaye ndiyathemba ukuba eli phulo liyakunceda ukuba abalandeli balungele uMdlalo omkhulu njengoko sihamba nabo kwindlela eya kwiSuper Bowl LVI. Sinetoni enkulu yabantu abahlekisayo kolu rhwebo, ke ndiyathemba ukuba wonke umntu uyakonwabela ukuyibukela njengoko besikonwabele ukuyifota.”

Ulonwabo losuku lomdlalo luyaqhubeka kunye ne-NFL-themed Frito-Lay package kunye nemiboniso yeFrito-Lay kunye neemveliso zesiselo zePepsiCo ezifumaneka kubathengisi ngoku phakathi kuFebruwari. Xa abathengi behlola okanye bethenga enye yeemveliso eziphawulwe ngokukodwa kwaye bafake ikhowudi, banethuba lokuphumelela i-NFL gear ukuze balungele i-Super Bowl ngeCawa.

Indlela kaFrito-Lay kwi-Super Bowl

UFrito-Lay uthatha isikrini se-Super Bowl se-LVI esineendawo ezimbini zomdlalo ezibonisa iimveliso ezishushu zeFlamin kunye neeLay's. I-Flamin 'Hot iya kubandakanya zombini ii-brand ze-Doritos kunye ne-Cheetos kunye nabanye abahlobo abaquka umoya we-Flamin' oshushu. Isibhengezo sephulo le-Lay's Super Bowl LVI siza emva kokukhutshwa kweGolden Grounds yamva nje, imveliso eyenziwe kwiitapile ezikhuliswe kumasimi axutywe nomhlaba ongcwele otsalwa ngokuthe ngqo kumabala emidlalo e-NFL kunye namasimi ukwenza umgca woshicilelo olulinganiselweyo lweetshiphusi zezona zithandwa kakhulu. yabalandeli bebhola.

Ukuzisa ukonwatyiswa kwesikrini ebomini, uFrito-Lay ubamba "uCalle de Crunch," amava omntu e-LA Live ngeentsuku ezikhokelela kwiSuper Bowl LVI. Ukongezelela, uFrito-Lay kunye nePepsiCo Foundation benza impembelelo ehlala ixesha elide kuluntu lwaseLos Angeles ngokuqhubeka nomsebenzi kunye neGENYOUth ukubonelela ngokufikelela kokutya kwiindawo ezinengeniso ephantsi. Olunye ulwazi malunga namaphulo kaFrito-Lay's Super Bowl kunye nomsebenzi woluntu uya kutyhilwa kwiiveki ezizayo.

I-Pepsi Super Bowl LVI I-Halftime Show

Ukulandela isibhengezo senyikima yokuba uGqr. Dre, Snoop Dogg, Eminem, Mary J. Blige kunye noKendrick Lamar babeza kuba ngumxholo wePepsi Super Bowl LVI Halftime Show, uPepsi uphakamisa i-stakes kwakhona nge-Pepsi Super Bowl LVI Halftime Show app efumanekayo Apple App Store kunye noGoogle Play Store.

Yenzelwe ukufikelela-abalambileyo abalandeli bomculo abangakwaziyo ukulinda usuku olukhulu, i-app yasimahla ibonelela ngamava ahambelanayo ngexesha lomboniso ngokwawo kwaye umxholo okhethekileyo wehla kwindawo ekhokelayo ukuya kweyona mizuzu ili-12 ubukelwe kakhulu kumculo nge-13 kaFebruwari eSoFi Stadium.

I-app yeselula inikezela ngamathuba okuba abalandeli BAPHUMELE, BAFUMANE kwaye BAVULA kubandakanya:

• Ithuba LOKUPHUMELA: I-Giveaways - i-Pepsi Super Bowl LVI I-Halftime Show esecaleni idlula equka iinqwelomoya kunye neehotele, iibhola ezisayinwe ngamagcisa, kunye nokunye;

• Inkuthazo YOKUFUMANA: Ukuyila okumangalisayo kuyehla, kutyhilwe kumdlalo okhokelela kumboniso omkhulu;

• Ithuba LOKUVULA: Umxholo omtsha nokhethekileyo, iimpawu ze-AR ezichulumancisayo, kunye noluhlu lwamava edijithali ukwenza abalandeli baphuculwe.

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Umhleli oyintloko we-eTurboNew nguLinda Hohnholz. Uzinze kwi-eTN HQ e-Honolulu, eHawaii.

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