Emva kweForum yeGlobal ephumeleleyo eBogotá, kunye nemibutho eyehla ivela kwihlabathi liphela yaya kwikomkhulu laseColombia kwinyanga ephelileyo, iBestCities Global Alliance ikhuphe i-2019 ngokutyhila iqonga elitsha lophawu kunye nesicwangciso esihlaziyiweyo njengoko sisondela kunyaka we-20 usebenza.
Umanyano lweHlabathi, olwenziwe ziidolophu ezili-12 ezikhokelayo kwiinkomfa zamazwe ngamazwe kunye nemisitho yeshishini- iBerlin, iBototá, iKapa, iCopenhagen, iDubai, i-Edinburgh, iHouston, iMadrid, iMelbourne, iSingapore, iTokyo neVancouver- libhengeze iqonga, oxhasa umsebenzi wayo kwaye uqinisekisa umbono kunye neenqobo ezisemgangathweni.
Ukuzinikezela ukugqwesa, i-BestCities ithembisa ngokuqhubekeka ukunyanzela okungcono xa kuziwa kwimicimbi yeshishini. Umgangatho kunye nokufikelela kuluntu lwayo lwehlabathi kunye notshintsho lolwazi oluvulekileyo kumazwekazi onke kwenza ukuba amaqabane kunye nabaxumi baphuhlise kwaye babonelele ngamava enza ifuthe elihle elishiya ilifa elomeleleyo nelihlala lihleli emhlabeni.
Ukusebenza nabacebisi bebrand, uSiegel + Gale, iqonga elitsha lophawu lomgangatho liqinisa amaxabiso, iminikelo kunye nemigaqo yomanyano ngaphambi konyaka oxakekileyo weBestCities kubandakanya neNkqubo yeImpredible Impact ngokubambisana ne-ICCA kunye neForum yeHlabathi eCopenhagen ngoDisemba, oya kuthi Gxila 'kwikamva leentlanganiso.'
Iqonga lichonga injongo ecacileyo yombutho: 'ukusebenzisa amandla wentsebenziswano noluntu ukudala ifuthe elihle kwimisitho yeshishini'.
Imigaqo ephambili yeqonga lophawu lweBestCities ichazwa njenge:
• Xa omnye wethu ephumelela sonke siphumelela - umdla wethu uyafana, esona siphumo sigqibeleleyo somntu siya kuzuza sonke - nokuba ungumthengi okanye uliqabane
• Senza ulwazi lusebenze kuye wonke umntu - unxibelelwano esilwenzayo kunye nolwazi esabelana ngalo lwadala amathuba okuphucula kunye nokwenza ngcono yonke into esiyizisayo
• Singasoloko singcono kunanamhlanje - siyaqhubeka sinyusa umgangatho, singaze siphumle, siphumelela ngengxoxo kunye nokwenza izinto ngenjongo
Senza ifuthe elihle elihlala lihleli - ngokwenza ezona ziganeko zinempembelelo kwaye sinikezele ngefuthe elihle kumashishini nakuluntu sizimisele ukushiya ilifa elihlala lihleli.
Kuthethathethwane nemibutho yamanye amazwe malunga nophuhliso lweqonga lophawu, olwaluyinxalenye yomanyano oluhlaziyiweyo lwesicwangciso seqhinga se-2019-2021. Ezinye iinkalo ekugxilwe kuzo ziya kuqhubeka: amava akhethekileyo kubathengi; iingcinga zobunkokeli; ukudibanisa uluntu lwehlabathi; kwaye ube ngumbutho oqhuba kakuhle.
UNjingalwazi Douglas Oliver, Ilungu leQela eliCebisayo ngeeNgcali zaBacwangcisi abaBalaseleyo, uSihlalo noMseki-ntsapho, iFarmacology for Africa, uNozakuzaku, iMisitho yezoShishino eMzantsi Afrika, uthe: “IBestCities ingumthathi-nxaxheba obalulekileyo kwaye ubunkokheli bayo buxatyiswe kakhulu. Ndiqinisekile ukuba abakwaBestCities bazakuqala kwesi sicwangciso siphuculweyo kunye nokufaka uphawu lokudala amathuba amahle ngokubonisa okubalaseleyo kungekuphela kushishino lwethu kodwa noluntu esibasebenzelayo nabazibandakanya nalo. ”
UJeannie Lim, uSihlalo weBhodi yeBestCities Global Alliance noMlawuli oLawulayo, iiNdibano, iintlanganiso noKhuthazo loKuhamba, weSingapore Exhibition and Convention Bureau, uthe: “I-BestCities ihlala izicela umngeni wokuba ngcono. Njengokuba sisondela kwiminyaka engama-20 njengomanyano, siyaqhubekeka ukuqhubela phambili njengombutho okhokelwa lilifa. Siyazibulela izimvo ezintsha kunye negalelo kubaxumi bethu kunye namaqabane asikhuthazayo ukuba silolonge kwaye siguquke kwiqonga lethu lesicwangciso kunye nesicwangciso.
Eli qonga lophawu litsha lisandul 'ukusekwa kunye nesicwangciso-qhinga sethu esomeleziweyo someleza oko umanyano lumi kuko kwaye luqinisekisa ukuba siyaqhubeka nokusebenza ngokubambisana ukufezekisa injongo yethu kwimibutho, kwiindawo ekuyiwa kuzo nakubathunywa kushishino lweziganeko zeshishini. Uluntu lwethu jikelele kunye notshintshiselwano ngolwazi oluvulelekileyo lwenza ukuba amaqabane ethu kunye nabaxumi baphuhlise kwaye banikeze amava aya kuthi enze ifuthe elihle.
UJohn Donnelly, uNondyebo weBhodi ye-BestCities Global Alliance kunye neNtloko yeSigqeba seNtengiso e-Edinburgh, uthe: “I-Edinburgh liqabane elisekayo le-BestCities kwaye njengomanyano olwakhelwe kutshintshiselwano ngolwazi kunye noluntu, kunomvuzo omkhulu kwi-BestCities ukuphinda imisele injongo yethu kwaye imigaqo.
Kuhlala kubalulekile ukubonisa umsebenzi wombutho, kwaye eliqonga lophawu kunye nophuhliso lwesicwangciso luvumele ukucaca kwengcinga nenjongo; Kwaye yasikhuthaza ukuba siqwalasele ukuba olu manyano luthetha ntoni kubathengi nakumaqabane alo. Ukwakha iqonga elitsha lophawu sijonge esele siphumelele ukuza kuthi ga ngoku, ukuba abathengi bethu kunye namaqabane ethu bafuna ntoni kuthi nakwindima ebalulekileyo esinayo kushishino lweziganeko zeshishini.
INTO ONOKUYITHATHA KWELI NQAKU:
- Working with brand consultants, Siegel + Gale, the new brand platform solidifies the values, offerings and principles of the alliance ahead of a busy year for BestCities including the Incredible Impacts Programme in partnership with ICCA and the Global Forum in Copenhagen in December, which will focus on ‘the future of meetings.
- The quality and reach of its global community and open knowledge exchange across five continents enables partners and clients to develop and offer experiences which make a positive impact that leave a strong and lasting legacy on the world.
- Emva kweForum yeGlobal ephumeleleyo eBogotá, kunye nemibutho eyehla ivela kwihlabathi liphela yaya kwikomkhulu laseColombia kwinyanga ephelileyo, iBestCities Global Alliance ikhuphe i-2019 ngokutyhila iqonga elitsha lophawu kunye nesicwangciso esihlaziyiweyo njengoko sisondela kunyaka we-20 usebenza.
