Ichongwe njengendawo yokukhula ngobuchule kweempawu eziphambili zehotele zamanye amazwe, iFrancophone Afrika iyeyona ndawo inokhuphiswano olunengeniso kwihlabathi. Kwintengiso yokuqala, iNgqungquthela yaseFrancoReal eyenzeka eDakar, eSenegal ngomhla we-16 nowe-17 kweyeDwarha ngowama-2018, iza kubonelela ngeqonga leenkokheli zobuka iindwendwe ezivela kwiRadisson Hotel Group, eMangalis Hotel Group nakwiAccorhotels zokuzibandakanya nabatyali zimali nabaphuhlisi.
Ngokutsho kwegunya lehlabathi, iqabane elilawulayo le-Horwath HTL France, uPhilippe Doizelet, kuye kwakho into enokulinganiswa kwimisebenzi ngenxa yokungena okumbalwa kwabaqhubi bamanye amazwe kwintengiso.
“Amathuba otyalo-mali kwicandelo leehotele kumazwe athetha isiFrentshi eAfrika ayenyuka. Oku kunyuka kweemvakalelo kucaciswa ikakhulu kukunqongophala konikezelo nobungakanani bemigangatho kweminye imimandla, iihotele ezininzi zingakwaziyo ukusabela kwimfuno ekhulayo.
Ngama-50% eentengiselwano zayo zase-Afrika kwi-2018 eqhubeka kwiNgingqi yaseFrancophone, omnye osebenza kwilizwe lonke egxile kulo mmandla yiRadisson Hotel Group, njengomlawuli wophuhliso loshishino, u-Erwan Garnier ucacisa.
“IQela lehotele iRadisson lichonge iFrancophone Africa njengeyona marike iphambili, kwaye sisanda ngobundlongondlongo kwingingqi ukuze sibe yinkokheli yentengiso. Injongo yethu kukuphinda phinda ubukho bethu baseFrancophone kwiihotele ezingama-40 ezinamagumbi angaphezu kwama-9,000 kwintengiso ngowama-2022. ”
Okwangoku isebenza kwiimarike ezili-12, isicwangciso sokukhula sikaRadisson sihambelana neAccorHotels kunye neMangalis kunye namanye amatyathanga amazwe nakwimimandla, abaxhasa le ngingqi kwingingqi ithi iDoizelet.
“Okwangoku imarike ilawulwa yiAccor kunye neRadisson Hotel Group eqhubeka nokuphuhla kwingingqi. Amanye amaqela ezizwe ngezizwe akhangela ngenkuthalo amathuba amatsha ophuhliso kwingingqi, angala, iHyatt, iHilton, iMarriott, iKempinski, kunye namaqela engingqi aquka iAzalaï, iMangalis neOnomo. ”
Kuthathelwa ingqalelo njengophawu lobuchwephesha bengingqi, kodwa ngeqela elomeleleyo lolawulo lwamazwe aphesheya, iMangalis Hotel Group inethemba lokuba yeyona nto iphambili kwingingqi ithi igosa eliyintloko, u-Olivier Jacquin.
"Ngo-2022, uMangalis uzakuba yinkokheli yokusebenza kwehotele yengingqi eneepropathi ezingama-20 ezisebenzayo kwaye phantsi kophuhliso enikezela ngama-2 600 ngaphezulu kwamagumbi kumacandelo ohlukeneyo eshishini." Kwaye ngezi zicwangciso zinamabhongo okulinganisa, i-2019 imiselwe ukuba ibe ngunyaka obalulekileyo kwi-nimble kunye ne-brand ekhula ngokukhawuleza njengoko besungula iihotele zabo ezine zakuNoon eBenin, eNiger naseIvory Coast.
Ngenani elibalulekileyo leemveliso ezingena kwintengiso, ukukhula kwesi siqendu kuhlala kuthintelwe kubakaki bamaxabiso aphakathi, njengoko kusele iindawo ezimbalwa kuphela zophuhliso oluphezulu utsho uDoizelet.
"Ukuza kuthi ga ngoku, zimbalwa iindawo eziya eAfrika ethetha isiFrentshi ezifanelekileyo ekuphuculweni kwehotele ephezulu, njenge-Ivory Coast okanye iSenegal."
Amaqela aphambili angamazwe abonakala evumelana novavanyo lukaDoizelet ngakumbi eSenegal - kunye neqela lehotele iRadisson elisebenza ngokukhethekileyo kwimarike yaseDakar kwaye lisebenzisa isixeko njengendawo yokuphehlelela ukukhula kwengingqi.
Njengokuba uGarnier echaza, “iSenegal lelona lizwe liphezulu kwintengiso yabatyali zimali bamanye amazwe ngenxa yozinzo lwezoqoqosho lwexesha elide. Sele sineehotele ezimbini eziphambili kwilizwe liphela; IRadisson Blu Hotel, iDakar Sea Plaza kunye neRadisson Hotel iDakar Diamniadio, nangona kunjalo, ngoku sifuna ukwazisa ezinye iimveliso zethu zaseAfrika eSenegal, oko kukuthi iRadisson Collection, iRadisson RED kunye nePark Inn nguRadisson. ”
Kwaye ngelixa ukhuphiswano lukhula mihla le kwintengiso, uJacquin ukholelwa ukuba isikali sethuba kwintengiso sibonelela ngendawo yabo bonke abaqhubi.
“Sisenendawo yethu sonke. Ubukho beentlobo ngeentlobo zabanikezeli zinika abahambi bamazwe kunye nabommandla ukhetho lweemarike ezisakhulayo. AmaMangalisi njengalo naluphi na uphawu anayo i-DNA kunye notyikityo, ukongeza, singabasebenza kunye nabaphuhlisi basehotele. ”
Ingqungquthela yaminyaka le yeFrancoreal for Garnier sisicwangciso esiliqili seRadisson Group, ngakumbi njengoko befuna ukufumanisa abalingane abomeleleyo bendawo ukuze bahambisane nesicwangciso seshishini saseAfrika kunye nokwazisa iimveliso ezintsha kwintengiso.
“Siceba ukwazisa ngobume obutsha bophawu lweRadisson Hotel Group, oluquka ukwaziswa kweemveliso ezimbini ezintsha kwiNtengiso yase-Afrika; Ingqokelela yeRadisson ibekwe njengeyona ndlela iphambili yokuphila kunye nobunewunewu obufikelelekayo kwaye iRadisson njengophawu lwehotele oluphezulu. ”
Ngapha koko, njengoko uphawu lukaRadisson luqhubeka ukwanda kwimarike- oku kukhula ngokukhawuleza kuxhomekeke ekuphuhliseni ubudlelwane obomeleleyo basekhaya obusisiseko seqhinga labo laseAfrika.
"Sinesicwangciso sokukhanya kweasethi e-Afrika, esibonelela ngobuchule bethu ekulawuleni phantse iihotele ezingama-90 kunye nokusebenzisana nabaphuhlisi bendawo, senza unxibelelwano lwasekhaya ukwenza iiprojekthi eziyimpumelelo." Esi sicwangciso sokukhanya kotyalo-mali sixhomekeke kwisiseko sengingqi esomeleleyo kwaye amaqabane acacisa uGarnier.
“Sisoloko sikhangela amaqabane asekhaya anombono wexesha elide wokuphuhlisa iihotele kunye nomlingani wamazwe aphesheya onje ngeRadisson Hotel Group, izihlunu zezemali ukunyusa ubulungisa obufunekayo ukuqala iprojekthi, amaqabane ezemali ukunyusa ityala lokugqibezela iprojekthi. . Nangona kunjalo, okona kubaluleke nangakumbi, kufuneka babe nonxibelelwano lwasekhaya lokuhamba kulawulo lwasekhaya ukuze bafumane imvume yokwakha kunye nemithetho yasekuhlaleni. ”
Ngaphezulu kwe-150 yabaphathi abaphezulu abavela kulo mmandla nakuMzantsi Afrika nakwamanye amazwe, ukubonelela ngeqonga labathunywa lokuqhuba imicimbi yezeshishini kunye nokuqokelela ukuqonda kubaluleke kakhulu kugqatso lwengqungquthela yeFrancoReal ithi ibambe iKfir Rusin yezeMicimbi ye-API.
“IFrancophone Africa iyakhula inomdla kumahlakani ethu aseAfrika nakwamanye amazwe, uninzi lwabo lubonakalise umdla omkhulu kwintengiso kuwo onke amacandelo. Ngokombono wokubuka iindwendwe, sine-CEO yeQela leMangalis Hotel uOlivier Jacquin, uRadisson uErwan Garnier, iRedah Faceh yeAccor Hotels, kunye neqabane elilawulayo leHorwath HTL France uPhilip Doizelet, abangabenzi beedalmal nabahlalutyi abathetha le Ngqungquthela. ”
Iqela laseMangalis Iqela uOlivier Jacquin ukholelwa ukuba iNgqungquthela yaseFrancoreal iza kudibanisa abo babandakanyekayo kwipropathi. “Umnyhadala onje ayilo thuba lokubonisa lo mmandla kuphela, kodwa likwalilo neqonga lokudibanisa bonke abachaphazelekayo (abatyali mali, abaqhubi, abathengi njlnjl.). Yiyo ke le nto i-FrancoReal Summit yamkelwe kakhulu, ingakumbi eDakar, njengelinye lamakomkhulu amakhulu e-Francophone e-Afrika. ”
INTO ONOKUYITHATHA KWELI NQAKU:
- In a market first, the FrancoReal Summit taking place in Dakar, Senegal on 16 and 17 October 2018, will provide the platform for hospitality leaders from the Radisson Hotel Group, Mangalis Hotel Group and Accorhotels to engage with regional investors and developers.
- The major international groups seem to agree with Doizelet's assessment especially in Senegal – with Radisson Hotel group particularly active in the Dakar market and using the city as a launchpad for regional growth.
- Ngama-50% eentengiselwano zayo zase-Afrika kwi-2018 eqhubeka kwiNgingqi yaseFrancophone, omnye osebenza kwilizwe lonke egxile kulo mmandla yiRadisson Hotel Group, njengomlawuli wophuhliso loshishino, u-Erwan Garnier ucacisa.
