Uhambo olutofotofo luba nomtsalane ngakumbi

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IAvatar kaLinda Hohnholz
Ibhalwe ngu Linda Hohnholz

Imarike yokuhamba yobumnandi iyakhula kwaye iyantlukwano, ngokugxila okukhulayo kumava amava, ngokutsho kwengxelo yamva nje ebonisa ukuba ukhenketho oluphezulu luya kutshintsha ngokuthe ngcembe, abahambi batshintsha ukusuka kubutyebi ukuya kumava akhethekileyo. Inani leendwendwe zehlabathi ezihlala kwiihotele zodidi lonyuke ukusuka kwi-186.3 yezigidi ngo-2009 ukuya kwi-306.3 yezigidi ngo-2017 kwaye kulindeleke ukuba ifike kwi-394.6 yezigidi ngo-2021.

UKonstantina Boutsioukou, uHlalutyi oluDityanisiweyo lokuHamba kunye noKhenketho kwi-GlobalData, uthe, “Nangona uhambo olutofotofo lwalukhe lwanxulunyaniswa nezithuthi zodidi lokuqala, indawo yokulala yeenkwenkwezi ezintlanu, kunye neendawo zokutyela ezineenkwenkwezi zaseMichelin, ukutshintsha kweembono zabathengi nezinto eziphambili zichaza ngokutsha ingqikelelo yobunewunewu ekuhambeni; ukuxatyiswa okuphezulu kweenkcubeko ezahlukeneyo kunye nokubekwa phambili kwamava ngaphezu kobunikazi bempahla kubangele ukuba abahambi bafune amava anzulu ohambo. "

Ngokutsho kwenkampani, njengoko ingcamango yokhenketho lokunethezeka iguquka, kunjalo nabaphulaphuli ekujoliswe kubo kwezi holide.

UBoutsioukou uqhubekile wathi, ''Uhambo lwe-Luxury alusekho ukugcinwa kwabantu abakumgangatho ophakathi, abantu abanexabiso eliphezulu (HNWI), kunye nabantu abanexabiso eliphezulu kakhulu (UNHWI) njengoko ukhetho kunye nokufikeleleka kwezi holide kuphucula.' '

IMillennials azikho phakathi kwezona zizukulwana zizizityebi kwaye ngoko ngohlobo lwayo lwemveli ayinakujongwa njengedemografi ekujoliswe kuyo kukhenketho olutofotofo. Nangona kunjalo, ingqikelelo 'yobunewunewu' itolikwa ngokwahlukileyo ngamaqela ahlukeneyo abathengi. Ngelixa i-millennials isenokungakulungeli ukuchitha imali eninzi kwindawo yokuhlala ekumgangatho ophezulu, banokuvuma ukurhweba ngemisebenzi ekhethekileyo ephawulwa yinto enamava ngakumbi.

UBoutsioukou wacacisa: “Sichonge iindidi ezine eziphambili zabakhenkethi bobunewunewu; 'ukonwaba', 'ixesha yimali', 'isiganeko esikhethekileyo' kunye 'nobunewunewu obukhulu'. Ngelixa iindidi ezintathu zokuqala zitsala umdla kuzo zonke izizukulwana, ngakumbi abathengi bewaka leminyaka, udidi lodidi oluphezulu luthande ukonganyelwa yi-HNWI kunye ne-UHNWI yamakhwenkwe amakhwenkwe akhula. Nangona kunjalo, inani labahambi 'abanobunewunewu kakhulu' ababhinqileyo kunye nabakhenkethi beminyaka eliwaka liyaqhubeka likhula, nto leyo ebonisa ithuba elihle lokukhula kwemarike. "

Ngokwengxelo, amazwe asahlumayo e-Asia alawula amazwe ali-10 aphezulu esabelo se-HNWIs yabasetyhini, ngenxa yokunyuka kwabo ngokukhawuleza kule ngingqi kule minyaka ilishumi idlulileyo. Eli qela linomdla wokuhambahamba, libonisa ithuba elihle kakhulu labaqhubi abahambahambayo ngakumbi kukhenketho lwezempilo kunye nokuba sempilweni.

Amawakawaka azizityebi anomdla ngakumbi kukhenketho lwezemidlalo kunye nokhenketho, kodwa nakwindawo yokuhlala evumela ukuba baphumle, bahlukane kwaye baphinde bahlaziye kubomi babo obuxakekileyo.

Iindlela eziphambili kwiimarike zokuhamba ezinqabileyo ngo-2018 zinokubonakaliswa 'ngokufuna ubunyani', kunye nomdla okhulayo wokuhamba nge-adventure, impilo kunye nokuhlehla kokuhlenga, ukuhamba okuxanduva kunye nokuhamba kwi-multi-generational.

UBoutsioukou wongeza wathi: “Ezi ndlela ziqaqambisa utshintsho ukusuka kwisitayile sohambo olunexabiso eliphezulu ukuya kumava amaninzi okuhamba. Amashishini ohambo kufuneka axhamle lo mkhwa ngokujolisa isithembiso sawo ekutsaleni uhlobo olunye okanye ngaphezulu lwabakhenkethi obutofotofo.''

Ulwazi olusekwe kwi Ingxelo yeGlobalData: 'Ukungena kwi-Luxury Travel Market: Uhlalutyo lweeprofayili zabakhenkethi kunye neendlela, ukusebenza kweemarike, kunye namathuba abalulekileyo.'

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IAvatar kaLinda Hohnholz

Linda Hohnholz

Umhleli oyintloko we eTurboNews esekwe kwi-eTN HQ.

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