IHelsinki isebenze njengemodeli yezokhenketho ekrelekrele yeTshayina ephumayo

I-Tencent, i-Helsinki kunye ne-World Tourism Cities Federation (i-WTCF) batyikitye isivumelwano sokusebenzisana kathathu, ekuya kuthi uHelsinki asebenze njengemodeli yezokhenketho ekrelekrele e-China. Isivumelwano sasayinwa kwi-WTCF Los Angeles Fragrant Hills Tourism Summit 2017.

Le ntsebenziswano idibanisa iHelsinki njengendawo ekrelekrele yabakhenkethi nefuthe kwimithombo yeendaba, iinkonzo zemveliso kunye netekhnoloji ephezulu yeTencent. Intsebenziswano iza kusebenzisa usasazo lwenethiwekhi, iakhawunti esemthethweni ye-WeChat, iinkqubo ezincinci, ubuchwephesha be-AR, iimephu zepanoramic, idatha enkulu kunye nezinye iinkonzo zemveliso ezinxulumene noko ukubonelela ngeenkonzo ezifanelekileyo nezingafaniyo zabahambi baseTshayina. Abasebenzisi baya kuba nakho ukufumana inkcubeko yasezidolophini yaseHelsinki kusasazo lwenethiwekhi kunye nezinye iinkonzo zeemveliso eziphathwayo, ngelixa isicelo esincinci seHelsinki esenzelwe ngokukodwa abahambi siya kufumaneka phantse kwisigidi esinye sabasebenzisi beTencent.

Inkqubo encinci iya kuvumela abasebenzisi beTencent ukuba bafikelele kulwazi olubalulekileyo malunga neHelsinki kunye neenkonzo zalapha ekhaya, kunye nemifanekiso, iividiyo, iimephu, iinguqulelo ezikrelekrele, umsebenzi wokubamba i-SOS kunye nokubuya kwirhafu kwi-Intanethi. IHelsinki iza kuphehlelela eyayo i-akhawunti kaWeChat esidlangalaleni ukuphela kwalo nyaka.

Eyilwe njengesiXeko soYilo kwi-2012 yi-UNESCO kwaye ichazwe njengendawo yesithathu epholileyo ukutyelela e-2017 ngu-National Geographic Traveler, iHelsinki sisixeko sanamhlanje esinikezela uyilo olusebenzayo, i-gastronomy ekhethekileyo kunye nesibheno saselwandle. IHelsinki ikwabonelela ngeziganeko ezinobomi unyaka wonke.

“Ukusebenzisana neTencent kunye neWTCF lithuba elikhulu lokuba uHelsinki abonwe kweyonaqonga likhulu ledijithali eTshayina. Sonwabe kakhulu ngale projekthi. Intsebenziswano yethu kunye nenkampani ephezulu ye-intanethi iTencent, isebenzisa ukukhuthaza imithombo yeendaba kunye neqonga lemveliso ukubonisa imiba eyahlukeneyo yeHelsinki kunye nokusebenzela abakhenkethi abaphuma eTshayina, imele ukuqhubela phambili okuhle. IHelsinki yeyona ndlela imfutshane kwaye ikhawulezayo phakathi kweAsia neYurophu, ethe yanceda iHelsinki ukuba ibe sesona sikhululo seenqwelomoya esikhokelela kude eMantla Yurophu. Ukuphehlelela le nkqubo kuza kunceda iHelsinki njengendawo ekuyiwa kuyo kunye nezinto zayo ezinomdla zifikeleleke ngakumbi kubahambi baseTshayina, utshilo uLaura Aalto, umphathi weHelsinki Marketing.

Inani labahambi baseTshayina eHelsinki liyaqhubeka nokunyuka

IHelsinki iye yanda kakhulu kubakhenkethi baseTshayina kule minyaka idlulileyo. Inani labahambi ababhaliswe ngokulala eTshayina eHelsinki liphindaphindwe kabini kule minyaka mihlanu idlulileyo, lafikelela phantse kuma-90,000 ngo-2016. Ngexesha leenyanga ezintandathu zokuqala zika-2017 kuphela, inani lokulala ubusuku kubakhenkethi baseTshayina lenyuke ngeepesenti ezingama-43.6 xa kuthelekiswa ixesha elifanayo ngo-2016.

Ukukhula kwenani labakhenkethi baseTshayina kuxhaswe sisicwangciso-qhinga sase-Finnair esigxile eAsia, njengesiphumo sokudibana kwenqwelomoya phakathi kweHelsinki ne China. Kukho iinqwelomoya ngqo phakathi kweedolophu ezi-6 ezinkulu zaseTshayina (iBeijing, iShanghai, iGuangzhou, iHong Kong, iChongqing kunye neXi'an) kunye neHelsinki, kwaye iFinnair izakusungula inqwelomoya ngqo phakathi kweNanjing neHelsinki ngoMeyi ka-2018.

“Iinqwelomoya ezithe ngqo ezivela eFinnair zisuka eHelsinki zisiya kwiindawo ezisixhenxe eTshayina zenza isiseko esiluqilima sokutsala abahambi baseTshayina beze eFinland. Ukubonakala kukaHelsinki kwi-WeChat yindlela elungileyo yokwazisa ngeHelsinki kubahambi baseTshayina, utshilo uJuha Jarvinen, oyiNtloko yeNtengiso eFinnair. "Ukucwangciswa kohambo nokuthatha izigqibo e-China sele kungene kumaqonga ahambayo, kwaye ishishini lezokhenketho laseFinland kufuneka likusebenzise oku," uqhuba uJarvinen.

IHelsinki iyaqhubeka ukomeleza ubudlelwane bayo ne China

Umbutho wezoKhenketho weHlabathi wezoKhenketho (i-WTCF) ukhethe iHelsinki ukuba ibe sisixeko esiza kubamba indibano yentlanganiso ka-2019. Isigqibo sabhengezwa kwingqungquthela yalo nyaka eLos Angeles nge-19 Septemba 2017.

“U-Helsinki wajoyina i-WTCF ngo-2014. Ubulungu sele bubonakalisile ukuba buxabisekile, ingakumbi ekwenzeni oonxibelelwano abatsha kumashishini kunye nokuvula amathuba abalulekileyo entsebenziswano e-China. Ukubaluleka kweedolophu kuyaqhubeka nokukhula, ingakumbi kwicandelo lezokhenketho, yiyo loo nto kubalulekile ukuba iHelsinki yinxalenye yalo mfelandawonye wezixeko zokhenketho, utshilo uLaura Aalto, uCEO weHelsinki Marketing.

I-WTCF yasekwa eBeijing ngo-2012 ngeenjongo zokunikela ngeqonga lentsebenziswano kwezokhenketho kwilizwe jikelele kunye nokukhuthaza uphuhliso oluzinzileyo lwezokhenketho. Ingqungquthela yonyaka yaziswa ngokubanzi e-China, ke ukusindleka umsitho kunika uHelsinki ithuba elihle lokufumana ukubonakala e-China kunye nokutsala amagosa akumgangatho ophezulu wase-China malunga nentlanganiso. I-Beijing ne-Helsinki bezizixeko zoo dade ukusukela ngo-2006.