Utshintsho olukhulu luyenzeka kwiiprojekthi zophuhliso lwehotele eNtshona mpuma yeAsia ngenxa ye-COVID-19 ebambekayo ebangele ukwehla ngamatyathanga ehlabathi nakwimimandla ehambisa ngokukhawuleza ingqalelo yabo kumathuba okuguqula kunye nendlela elula yokulawula.
Ukusuka kuvavanyo lobungakanani bemakethi, iziteyki ziphakamile, ngokweedatha ezivela kwi-STR, ngaphezulu kwe-80% yokunika kwabo ingxelo ngama-8,757, 9 eehotele ezisemgangathweni eMzantsi-mpuma weAsia ezichongwe njengezizimeleyo. Uphando lwakutsha nje lweSoft Brand Hotele uphando olwenziwa liqela lababuki zindwendwe i-CXNUMX Hotelworks luye lwaphawula ukuba amazwe amathathu aphezulu kulo mmandla anenani eliphezulu leehotele ezizimeleyo yiVietnam, i-Indonesia kunye nePhilippines.
I-traoutory yokukhulisa iindwendwe eMzantsi-mpuma weAsia kule minyaka ilishumi idlulileyo iqhutywe ngabaphuhlisi abatsha kumzi mveliso okanye abo balindele ukukhula kwezokhenketho. Olu thando lokuthandana neehotele lukhawuleze lwashukuma emva kobhubhane kwaye ngequbuliso abanini bafuna amanyathelo e-stopgap kwiimpahla zabo zezigidi zeedola njengoko ilahleko yokusebenza inyuka ngemini.
"Kubi phaya kwaye sele kukubi," utshilo uMlawuli oPhetheyo waseC9 uBill Barnett. “Ukunyuka kwengcinezelo evela kubabolekisi, kunye nesaqhwithi esonyukayo sokungaqiniseki sibeke abanini beehotele emngciphekweni wokungazinzi kwezoqoqosho.
“Oku kuxhaphake kakhulu kwizinga eliphakathi naphakathi, njengoko uninzi lweemarike luxhomekeke emakhaya, kwaye ukubona ukuthengiswa okungabizi kakhulu kwindawo ephezulu yentengiso kudala ifuthe lolawulo kuwo onke amanqanaba. Eyona nto iphambili, akukho sidingo saneleyo saneleyo sokugcina icandelo lehotele eMazantsi mpuma eAsia kwaye uxinzelelo luvakala ngqo kwindawo yokuhlala enkulu, embindini. ”
Olunye uhlobo lwehotele oluphambili kulo mmandla uphawulwe kuphando lweC9 yeeworks kukuvela koxinzelelo olukhulu kunikezelo lophawu oluthambileyo ziimpawu zehlabathi ezinje nge-ACCOR, Marriott, kunye neHilton. Le ndlela yokukhanya ithathela ingqalelo inani elikhulayo labanini abafuna amagama abo aboniswe kwiipropathi kunye neendlela ezingekho mgangathweni. Yongeza kumkhondo okhawulezayo kuguquko lwepropathi yokusebenza okanye ukhetho kwi-franchise yabaphuhlisi abanamava kwaye kukho ubungqina obucacileyo bokutshintsha okukhulu kumzi mveliso.
Ethetha nale C9's uBill Barnett wongeza, “Umzi-mveliso wehotele we-Southeast Asia uqhutyelwa kumjikelo omtsha yimfuneko ebangelwa ngubhubhane, kunye nezinto eziqhelekileyo eMntla Melika naseYurophu ngoku ezikhawulezayo ukuya kulo mmandla. Uphando lwethu lubonisa ukukhula ngokukhawuleza ekuthengiseni imali, abaqhubi beqela lesithathu, kunye nepivot ngamatyathanga aphesheya kwiindlela zolawulo olukhanyayo. Ngenxa yobukhulu beehotele ezizimeleyo, linyathelo elisengqiqweni lokuloba iintlanzi ezikhoyo. ”
Ukushwankathela imbono ye-post-COVID, u-David Johnson u-CEO we-Delivering Asia Communications uthi "ukuhanjiswa kunye negama kuphelile kumjikelo omtsha wokuphazamisa. Ngelixa ukurhoxa ngokupheleleyo kwindlela emiselweyo yokuthengisa ngobuninzi kumaxesha akutshanje ngaphandle kwamathandabuzo ukumila kwezinto ezizayo. ”
INTO ONOKUYITHATHA KWELI NQAKU:
- Speaking to this C9's Bill Barnett adds, “Southeast Asia's hotel industry is being driven into a new cycle by the necessity generated by the pandemic, and common practices in North America and Europe that are now accelerating into the region.
- The recent Soft Brand Hotels Review research by hospitality consulting group C9 Hotelworks further notes that the top three countries in the region with the highest number of independent hotels are Vietnam, Indonesia and the Philippines.
- “This is especially prevalent in the midscale and upscale tiers, as most markets are domestic reliant, and seeing cheap deals at the top end of the market creates a domino effect across tiers.
